Carlton are again at their old tricks following up their 2009 campaign of “They Know We’re Coming” with this years even more audacious theme “Can You Smell What The Blues Are Cooking“. Some people do not like this and think its arrogant but I think its good for the game.
Carlton have again caused controversy with its 2010 membership drive
I am not a Carlton fan and I am probably the farthest you can be, some of the hate was stirred when they pinched Chris Judd but even before that I really disliked them.
However I think the membership drives are classic and the rest of the AFL clubs should be more pro-active and do something similar.
With certain AFL clubs once you become a fan, you are then mortal enemies with the clubs arch enemies. Carlton against Collingwood and Essendon (and visa versa) just plainly hate each other including the fans of West Coast and Fremantle, Adelaide and Port and the list goes on.
These rivalries adds pride, ownership, splits families and adds to the great Australian game in AFL.
However due to certain changes from the people in high positions, the game has become soft, tolerant and almost as boring as soccer. This slogan from Carlton bucks that trend with them stirring the pot (pun intended) against their arch enemies Essendon and Collingwood.
All the Essendon and Collingwood supporters are not happy but why don’t they do something similar with their campaign? Why don’t other clubs stir the pot against their arch enemy team?
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November 16th, 2009 at 11:51 am
Ah, let’s hope our Bombers don’t do something similar. Don’t want any impending lawsuits from big US Corps, like the WWE in Carltons case, if they find out what the Blues did.
November 16th, 2009 at 12:25 pm
Surely Essendon and other clubs could come up with a slogan that does not involve potential lawsuits…
What do you think about it Craig as a Essendon supporter?
November 17th, 2009 at 9:33 am
Haha quoting The Rock can’t be that bad a publicity move…nice poster work
November 17th, 2009 at 10:46 am
As a Carlton fan, I am usually all for arrogance in our promotion (I loved our “They Know Where Coming” campaign) but I am little uncertain on this one. The slogan just doesn’t sit right with me, I am not sure what it is but when I here it I cringe.
And while I love the concept of “cooking” the bombers and magpies I think we are leaving ourselves way open to criticism by their fans for only signaling them out in the promotion (especially from bombers supporters seeing we can’t seem to beat them lately).
Maybe we need to put these posters up around the country and have specific ones for each location (Swans in Sydney, Lions in Brisbane, etc.). Now that would cause some controversy.
November 18th, 2009 at 11:53 am
Geaghs – I think that is what the beauty is, yes you open yourself up for backlash if you loose to Essendon and Collingwood but does that not put the pressure on you guys and IF it works, the upside will be 10 fold.
Memberships is what keeps a club alive and while you will get the faithful who will always renew, what about the bandwagon jumpers or the kids who grow up looking for a club to support?
Yes I can see the downside but I think the upside far out weighs the negative.
November 20th, 2009 at 4:18 pm
Never give a sucker an even break! Don’t provide fuel for motivation!
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November 29th, 2009 at 7:06 am
[quote]Why don’t other clubs stir the pot against their arch enemy team? [/quote]
Because they have the wooden spoons.